SONOS EXPERIENTIAL

The concept of wireless music system isn’t fully understood by many. Sonos needed to separate itself from an ever growing field of wireless music system.Create an event for influencers and early adopters that would highlight the Sonos experience and create a vibrant model for wireless music bringing music from room to room.

Three rooms, empty but for a drum kit, a piano, a turntable ,a microphone and a bank of closed circuit monitors. Initially, dabblers in the crowd may sit and plunk out a tune.  Eventually, real artists enter the rooms and perform songs to be mixed live (via the VIP/mixing room.